📌 要点摘要
- 工作流:先用 Perplexity Deep Research 调研 GEO 优化相关排名靠前信息 → 再用 Gemini Pro 深度研究分析 → 让 AI 基于调研结果生成文章写作提示词(“让 AI 写 AI 提示词”)
- 生成的 Content Engineering Prompt 核心框架:目标不是排名而是“被 AI 引用”(Google AI Overviews / ChatGPT / Perplexity 直接收录引用);内容架构为“机器可解析 + 人类可读”双消费形态,每段都是可独立提取的“micro-win”
- 四个阶段:① 战略蓝图与信息增益审计(意图空间全映射、SERP 重叠审计、找到 Topical Delta:新数据/新实体/更深语境/一手经验)② 段落级工程(短段落单主题、问答式标题、answer-first 格式、表格/列表/加粗等机器可读元素)③ 权威信号(植入信息增益、E-E-A-T、引用权威源、作者简介、更新日期)④ 技术打磨(FAQPage/HowTo/Article Schema、多模态优化、关键文本用纯 HTML 避免折叠内容)
- 作者评价:涵盖细节多,自己编写很难覆盖全;可固定为可复用 GEMs
🔍 可信度评估
来源为成海公众号「独立站与SEO艺术」,作者为实战派博主。文中的英文提示词为 AI 生成内容的转述,方法论(信息增益、answer-first、E-E-A-T、Schema)与当前 GEO 主流共识高度一致,逻辑严谨;“让 AI 调研后写提示词”的元工作流有实操价值。无引流、无返佣。可信度 ★★★★☆
🎯 可执行化(结合外贸 B2B 业务)
- 把这份 Content Engineering Prompt 固化为 内容生产标准:每个页面/文章按四阶段 checklist 执行(信息增益审计 → 段落工程 → 权威信号 → Schema 技术打磨)
- 建站模板中默认启用 FAQPage/Article Schema、answer-first 结构、纯 HTML 正文,从源头满足 AI 引用要求
- 复制“调研 → 分析 → 生成提示词”元工作流,按季度让 AI 重新生成升级版 GEO 提示词,保持方法论领先
💡 启示
- “让 AI 写 AI 提示词”的元工作流,是把前沿方法论系统化的高效路径
- GEO 时代的写作已变成“内容工程”:为机器设计可提取结构,为人类保留深度价值
💎 金句
📄 原文
首先,使用如下提示词在Perplexity的 Deep Research 功能中进行调研:
调研后可以发现,Deep Research系统实时检索了所有与GEO优化相关且排名靠前的信息。 随后,利用Gemini Pro的深度研究功能再次进行分析。 接下来,让AI基于当前的调研结果生成一份文章写作提示词. 以下是用Gemini生成的写作提示词:
Content Engineering Prompt: Optimizing for AI Answer Engines (2025)Objective: To create or rewrite a piece of content that is not just discoverable by, but citable for AI answer engines. The primary goal is to have our information, data, and expertise directly featured and cited within the AI-generated summaries on platforms like Google AI Overviews, ChatGPT, and Perplexity. Success is measured by inclusion in the AI’s answer, not just a high ranking in a list of links.Core Philosophy: We are shifting from traditional content writing to content engineering. The content must be architected for dual consumption: flawlessly parsable by machines and deeply valuable to human readers. Every component of the article must be designed as a potential “micro-win”—a standalone chunk of information that an AI can retrieve to construct its answer. Phase 1: Strategic Blueprint & Information Gain AuditBefore writing a single word, complete the following strategic analysis:Map the Full Intent Space: AI engines use “query fan-out,” breaking a user’s initial query into dozens of sub-queries. Your content must address this entire ecosystem of questions. Action: Identify the primary topic. Then, expand beyond the main keyword to find all related questions, comparisons, use-cases, and challenges. Cover the “who, what, where, when, why, and how” of the topic comprehensively. Conduct a SERP Overlap & Information Gain Audit: The most critical factor for getting cited, especially by Google, is providing “Information Gain”—net-new knowledge that isn’t already present in the top-ranking results. Action: Analyze the top 5-10 results for your primary topic. Identify the “sameness”: what facts, statistics, entities, and talking points do they all share? Your goal is to find the gaps. Identify Your “Topical Delta”: Pinpoint what you can add that is novel. This could be:Newer Data: More recent statistics, proprietary research, or case study results. New Entities: Introduce relevant tools, people, or methods that competitors haven’t mentioned. Deeper Context: Provide semantic scaffolding like decision trees, comparison tables, or unique analytical frameworks that reframe the topic. First-Hand Experience: Detail a process, review, or experience that is genuinely unique. Phase 2: Content Architecture & Passage-Level EngineeringStructure the article for machine retrieval. Think in terms of modular, self-contained passages. Structure for Passage-Level Retrieval: Each section of your article must be able to stand on its own. An AI might lift a single paragraph or list; it must make sense without the surrounding context. Action: Write short, focused paragraphs, each centered on a single idea. Use Descriptive, Question-Based Headings: Headings are signposts for AI crawlers. Use a clear hierarchy (H1, H2, H3). Action: Frame your H2 and H3 headings as direct questions that a user (or an AI) would ask. For example, instead of “Our Method,” use “How Do You Implement the X Method?”. Adopt “Answer-First” Formatting: Immediately following a heading, provide a concise, direct answer to the question posed in that heading. Action: Write a 1-3 sentence summary answer directly below each H2/H3. You can then expand with details, examples, and nuance in the subsequent paragraphs. Incorporate Machine-Readable Elements: AI engines love structured information because it’s computationally cheaper to process.Action: Use bulleted and numbered lists to distill key points. Use tables to present comparative data (e.g., features, pros/cons, pricing). Use bold text for key terms and data points. Phase 3: Content Enrichment & Authority SignalsEmbed signals of trust and expertise throughout the content.Inject Your Information Gain:Action: Weave the unique data, novel entities, and original frameworks from your Phase 1 audit into the content. This is what will make your content citable and irreplaceable. Demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness):Action:Cite Sources: Link out to credible, authoritative primary sources (academic papers, government data, industry reports) to support your claims. Show Authorship: Include a detailed author bio that showcases credentials, experience, and expertise. Be Accurate & Fresh: Ensure all information is factually correct and up-to-date. Prominently display the article’s publication or last updated date. Phase 4: Technical Polish & Multi-Modal OptimizationEnsure the final asset is technically sound and leverages multiple media formats.Implement Structured Data (Schema Markup): This is a non-negotiable step that provides an explicit “map” of your content to AI engines. Action: Use FAQPage schema for question-and-answer sections, HowTo schema for instructional content, and Article schema with author and date information. Optimize Multi-Modal Content: AI engines parse images and videos, too.Action: Use original images, charts, and infographics where possible. All media must have descriptive, keyword-rich file names and detailed alt text (e.g., ai-content-structure-diagram.jpg, alt=“Diagram showing ideal content structure with H2 headings and answer-first paragraphs”). For videos, provide a full transcript. Ensure Plain HTML:Action: Critical text must be in plain HTML. Avoid hiding key information within JavaScript elements like accordions or tabs that require a click to reveal, as many crawlers will miss it
感觉还不错, 这份提示词涵盖了许多细节,自已去编写时很难想到和覆盖到。 和之前提到的一样, 可以将这样的提示词固定为可以重复使用的GEMs.
That’s it. Gemini Gems 优化GEO的提示词 优化网站博客的FAQs 使用Reddit进行关键词调研